5. SOUND DESIGN | I GOT NEVER


BACKGROUND: 

People travel between downtown and face a lot of life pressure, the pace of modern life is getting faster and faster, people take more and more things into account, because life and work give them too many responsibilities and obligations, long-term negative coping and negative emotions will make individuals appear such as anxiety, depression, they have to give up the initial dream.

THEME:

Modern life seems to be full of repetitive work, overwork, constantly shifting focus between multiple tasks, information sources and work procedures has become the norm in daily life, TV series and other videos are usually played at double speed, and even some short videos can be doubled, we cannot tolerate a trace of boredom and never accept a kind of deep boredom.

But this kind of deep boredom is important for creative activities and is the ultimate form of mental relaxation. Because busy does not produce new things, but only repeats or accelerates what already exists, and without relaxation and rest we lose the "ability to listen" and the "contemplation" needed to create.

STORY:

He is an office man who often works late and commutes home from work for an hour. On the way home, he often put up his airphone to escape from the real world.

He is single and lives in an apartment alone. When he comes back, he eats dinner, watches TV, take bath and goes to bed very late. He has insomnia and often opens Douyin/TikTok for fun before sleep, but when he opens the app, it is more difficult to sleep.

When he was still awake at midnight, he often remembers his music dream which had already given up. It makes him more depressed. But when the sun arise, he began his another boring and repetition zombie day.












Mark